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The Evolution of Female Body Ideal Over the Past Century

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Over the course of the last century, society’s perception of the ideal female body type has undergone significant transformations. From the early 1900s to the present day, cultural influences, fashion trends, and media representations have played a pivotal role in shaping and reshaping beauty standards.

The concept of the “ideal” body has shifted dramatically, reflecting the ever-changing ideals of femininity and societal values. This article delves into the fascinating journey of how the ideal female body type has evolved over the past 100 years, highlighting the diverse and dynamic nature of beauty standards and the impact they have on women’s self-perception and body image.

1. The Iconic Gibson Girl of the 1910th

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In the past, due to the high cost of publishing photos in magazines, companies turned to illustrators to convey their messages. Among them, Charles Gibson stood out as a renowned illustrator for women’s magazines. The artwork you are currently viewing was created by him.

Gibson’s illustrations showcased affluent women adorned in tightly laced corsets, accentuating their hourglass figures and promoting a rigid, upright posture. These images became iconic representations of the ideal female body type during that era. Through Gibson’s work, the aesthetic standards of the time were reflected and perpetuated, influencing societal perceptions of beauty.

2. Roaring 1920s Flapper Fashion

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The Gibson Girl stood in stark contrast to the emerging trend of the ’20s flapper. With her short hair and disdain for corsets, the flapper represented a rebellious departure from traditional notions of femininity. The hourglass figure and elaborate updos lost their allure as women embraced a newfound freedom and independence.

The passage of the 19th Amendment, granting women the right to vote, marked a turning point in history and had a profound impact on fashion. As societal norms shifted, so did women’s attire, reflecting their newfound political power and breaking free from outdated constraints.

3. 1930s Soft Siren: Ethereal Elegance

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The Roaring Twenties came to an end, leaving behind the iconic flapper dresses. However, as the stock market crashed, a new fashion trend emerged in the 1930s. Women began to embrace more fitted dresses that accentuated their curves, marking a significant departure from the boxy styles of the previous decade.

This shift in fashion would have been considered inappropriate just a few years earlier, but the changing times called for a new silhouette. The transition from the flapper era to the more tailored and figure-hugging dresses of the ’30s reflected the societal and economic shifts of the time.

4. 1940s Pin-Up: The Screen Queen

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The 1940s, dominated by the Second World War, ushered in significant changes across various aspects of society, including the perception of the ideal body type. With the war’s influence, long limbs and broad shoulders became highly coveted physical attributes, reflecting a shift towards strength and resilience.

Concurrently, the era witnessed the introduction of the “torpedo” or “bullet” bra, mirroring the prevailing trends and echoing the spirit of the times. While Rosie the Riveter symbolized feminist empowerment, Betty Grable emerged as an immensely popular pin-up girl, capturing the hearts of soldiers who often kept her photo in their foot lockers. As the decade progressed, even more captivating developments awaited.

5. 1950er Monroe: Ideal Body Icon

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In the 1940s, a slightly curvaceous physique became attractive to women. However, the 1950s took it a step further with the emergence of the hourglass shape. Thin bodies and strong shoulders were no longer seen as desirable.

Magazine ads even promoted weight gainers to enhance hip width. It’s needless to introduce the iconic lady in the photo—Marilyn Monroe! With her perfect hourglass figure, she epitomized beauty. It’s hard to imagine anything better. Understandably, women in the 1950s were envious of her allure.

6. Skinny Legend: Twiggy’s Iconic 1960s

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The ideal female body type is constantly shifting, swinging from one extreme to another. After a decade, the hourglass figure was overthrown by the emergence of the slender “twig.” Suddenly, curves were no longer in vogue, as people embraced thin limbs, small waists, and narrow hips. Leading the charge in defining the ideal body type of the ’60s was none other than Lesley “Twiggy” Lawson. Starting her modelling career at just 16 in 1965, Twiggy effortlessly maintained her girlish figure, becoming a symbol of the era’s beauty standards.

7. Skinny Legend: Twiggy’s Iconic 1970s

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As the ’70s dawned, a shift in public preference brought a renewed appreciation for curves. However, this was a different kind of appreciation compared to the ’50s. Embracing unique trends and pushing boundaries became the norm, especially during the vibrant disco era. Women began experimenting with traditionally masculine clothing, adding a touch of rebellion to their style.

And when discussing the iconic women of the ’70s, it’s impossible to overlook Charlie’s Angels! The trio, comprising Jaclyn Smith, Farrah Fawcett, and Kate Jackson, stood among the era’s most renowned actresses, captivating audiences with their allure and embodying the epitome of sexiness. The pendulum had swung again, embracing a new definition of beauty.

8. 1980s Supermodel Sensation

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In the ’80s, the fashion world witnessed the rise of a new breed of models known as “supermodels.” These extraordinary women stood taller than the average and possessed long, statuesque legs. They became a ubiquitous presence on MTV, gracing the screens of popular shows and capturing the hearts of viewers worldwide.

Among these luminous figures was Rachel Hunter, a stunning beauty who towered above most men at just under six feet tall. Her height was particularly evident when she stood alongside her ex, Rod Stewart, who measured a mere 5’10”. If you were alive during the ’80s and ’90s, it is unlikely that you have forgotten Rachel Hunter, as she appeared in numerous music videos and graced the coveted cover of Sports Illustrated.

9. 1990s Waif Model Icon

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The cyclical nature of trends becomes evident when observing the patterns from one decade to the next. In the ’90s, the fashion world witnessed the emergence of the waif, characterized by a slender and petite physique with minimal curves. This aesthetic, often referred to as “heroin chic,” stood in stark contrast to the larger-than-life looks of the ’80s.

One quintessential embodiment of this trend was none other than Winona Ryder. With her delicate features and edgy demeanor, she perfectly epitomized the waif ideal. Her unique appeal not only contributed to her career success but also highlighted her undeniable talent as an actress.

10. The Buff Beauty: 2000s Icon

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In the 2000s, the fashion landscape underwent a significant shift. Alongside the Y2K problem, the era marked a departure from the era of short and skinny girls. Instead, taller and more athletic women graced the covers of magazines. The emphasis on curves was less pronounced than in the ’50s and ’80s but more prominent than in the ’90s.

Gisele Bundchen, a Brazilian supermodel, emerged as a global sensation during the early ’00s. Recognized as “The Most Beautiful Girl in the World” by Rolling Stone, Gisele continues to thrive in the modeling industry, representing major clothing brands and remaining a staple in discussions on beauty, influence, and fashion.

11. Booty Babe Dominates 2010s.

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Rihanna, a prominent figure in pop culture, has embraced and popularized the “bootylicious” look, bringing back the appreciation for hourglass figures. In a shift from previous decades, there is now a greater emphasis on wide hips and ample derrieres. Known for her enviable figure, Rihanna has become an icon of style and beauty.

Her diverse hairdos, classy tattoos, and impeccable fashion sense have captivated fans worldwide. With her retro-yet-hot vibe, she continues to stay relevant, and her influence shows no signs of waning. Rihanna embodies confidence and has left a lasting impact on the fashion and beauty industry.

12. Kardashian-Jenners: Iconic Family Influence 2020

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In the ever-changing beauty standards of the 2020s, Kylie Jenner of the Kardashian-Jenner family has emerged as a prominent figure. Rising to fame through reality TV, Kylie’s charm and style have captured the hearts of millions. She ventured into the beauty industry with Kylie Cosmetics, achieving immense success and earning the title of the world’s youngest self-made billionaire by Forbes in 2019.

Kylie’s multifaceted persona, intelligence, and stunning beauty have made her an inspiration. Her figure, achieved through genetics and dedicated workouts, serves as an aspiration for many. As a symbol of empowerment, Kylie continues to redefine beauty standards and leave a lasting impact on our culture.

13. Wakanda Forever

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The global phenomenon of Black Panther in 2018 left an indelible mark on cinema, receiving widespread acclaim. Among its compelling characters, Nakia, portrayed by Lupita Nyong’o, stood out as a fearless and captivating presence. Lupita has emerged as one of the most prominent African actors in the industry, gracing the cover of Vogue and captivating audiences with her stunning beauty and iconic short hair look.

Her remarkable performances in acclaimed films like 12 Years A Slave and Jordan Peele’s Us have further solidified her status as a talented and versatile actress. Lupita’s influence extends beyond her on-screen achievements, serving as an inspiring example of representation and empowerment for women of colour. Her ability to redefine beauty standards and uplift underrepresented voices is truly commendable, and audiences eagerly anticipate her future projects, eager to see her shine on the screen once more.

14. From Princess To Prada

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Anne Hathaway, at the age of 39, continues to defy expectations with her timeless beauty and remarkable talent. This versatile actress and singer has been honored with prestigious awards, including an Academy Award, a Golden Globe, and a Primetime Emmy. In 2015, she was recognized as one of the highest-paid actresses in the world, with her films grossing an impressive $6.8 billion worldwide.

From her breakout role in the beloved Princess Diaries to her captivating performances in more mature roles, Anne Hathaway has effortlessly transitioned into a symbol of glamour and sophistication. With an impeccable figure and an impeccable fashion sense, she effortlessly embodies the essence of elegance.

Her portrayal of Catwoman is a testament to her ability to bring out the allure and intrigue in any character she embodies. Anne Hathaway’s filmography is filled with roles that highlight her beauty, further solidifying her status as a truly captivating presence in the entertainment industry.

15. Cat-Woman Wars

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Zoe Kravitz has undeniably carved her own path as a captivating and stunning actress, making her mark as one of the best Cat-Woman portrayals to date. With her unique style and undeniable assets, she exudes an effortless charm that sets her apart.

Fans eagerly anticipate her return as Cat-Woman in the highly anticipated 2022 film, The Batman. Zoe, who is of African American and Ashkenazi Jewish descent, is an icon in her own right, radiating beauty and grace. Her daring outfit at the Met Gala 2021 showcased her fearless fashion choices and undeniable presence.

As one of Hollywood’s most renowned and promising actresses, Zoe Kravitz commands a devoted following. The future holds endless possibilities for her bright career, and fans eagerly anticipate her next endeavors.

16. Hunger Games Glam

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Jennifer Lawrence’s reign as the world’s highest-paid actress in 2015 and 2016 comes as no surprise, considering her prolific career. She has been a constant presence in critically acclaimed projects and has garnered immense recognition. In 2013, she was named one of Time’s 100 most influential people in the world and consistently appeared on Forbes’ Celebrity 100 list from 2013 to 2016.

Jennifer Lawrence has become an icon of this decade, her talent, and charm making her one of the most recognizable artists in Hollywood. While her acting accolades are numerous, Jennifer Lawrence’s impeccable style often deserves more recognition. Whether donning the iconic Hunger Games suit or gracing red carpets, she effortlessly exudes stunning beauty.

Throughout the 2010s, she became a role model for countless young girls aspiring to emulate her success and magnetic presence. Jennifer Lawrence’s track record in Hollywood speaks for itself, cementing her status as a beloved and influential figure in the entertainment industry.

17. Into The Spider-World

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Zendaya has swiftly risen to exceptional prominence in the realms of style and pop culture, captivating audiences with her diverse talents. From her remarkable portrayal of MJ in Tom Holland’s Spider-Man series to her leading role in The Greatest Showman, she has demonstrated her versatility as an actress.

Hailing from California, Zendaya has not only graced the screen but also made her mark in the fashion industry. As the face of Idôle Eau de Parfum and a brand ambassador for Tommy Hilfiger, she embodies elegance and sophistication.

Her presence on prestigious runways during Paris Fashion Week and New York Fashion Week further solidifies her status as a style icon. Zendaya’s delicate features and undeniable confidence exude a charm that resonates with women aspiring to emulate her timeless sense of style.

18. Jennifer Lopez: Iconic and Timeless.

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Jennifer Lopez, an influential figure in pop culture, deserves recognition alongside the greats. She redefined “sex appeal” with her hit song “Booty” and continues to radiate effortless allure. J. Lo’s age-defying looks and enviable physique defy expectations, captivating audiences worldwide.

Her talent, style, and star power have inspired countless individuals, leaving an indelible mark in music, film, and fashion. Jennifer Lopez’s universal appeal transcends borders, embodying strength and redefining beauty standards. She is an enduring symbol of empowerment, proving that true beauty knows no bounds.

19. U.S.A

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Beauty standards and body ideals vary across different countries, reflecting the diverse perceptions and desires of people worldwide. In the United States, there has been a notable shift away from adhering to a specific body type as the definition of beauty, with various groups emphasizing the value of beauty in all sizes.

While the traditional American beauty ideal may have favored tall, curvy figures with blue eyes and blonde hair, there is also a strong admiration for individuals with light brown eyes. As a trendsetter in Western culture, the United States plays a significant role in shaping beauty norms. Today, the celebration of diversity has taken center stage, and the embrace of different body shapes and sizes is widely embraced and applauded. This evolving perspective signals a positive change in societal attitudes towards beauty.

20. China

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In China, beauty ideals for women have long been distinctive and divergent from the mainstream. Aspiring to extreme thinness is a prevailing trend, to the extent that some women participate in TikTok challenges showcasing their paper-thin physiques. Alongside a slender frame, fair skin is highly valued.

Nose shape and large eyes are also factors contributing to the desired appearance. In terms of makeup, Chinese women often strive to achieve paler skin and accentuate small waists. They dedicate considerable time and effort to their jobs and exercise routines in order to maintain a delicate and slender figure.

22. Egypt

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Beauty standards in the Middle East exhibit a remarkable diversity, with each country having its own unique perceptions and ideals. For instance, in Egypt, there is a distinct appreciation for women who possess curvaceous figures and a larger upper body, which is seen as a symbol of strength.

Unlike countries that prioritize a slender physique, Egypt celebrates physical strength in women, considering them highly attractive within their culture. This preference for strength and power aligns with the overall conservative and modest nature of Egyptian society, setting it apart from more Westernized countries.

Even in ancient times, the legendary figure of Cleopatra embodied such a body type—strong, capable, and undeniably beautiful. It is evident that strength played a significant role in shaping beauty ideals in Egyptian society, reflecting a fascinating interplay between cultural values and physical attributes.

23. Switzerland

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Switzerland, with its cultural diversity and scenic landscapes, has its own unique perception of beauty. The ideal Swiss woman is slim, tall, and often prefers brown hair over the stereotypical blonde. Fair eyes are considered particularly attractive, adding intrigue to the Swiss beauty standard.

The contrast between the stereotypical image of a Swiss woman—blonde with blue eyes—and the actual preferences within Swiss society is fascinating. It underscores the complex factors that shape beauty norms, influenced by cultural, historical, and social dynamics.

These variations challenge the notion of a universal standard of beauty, highlighting the diverse perceptions and preferences that exist across regions. Beauty ideals are a reflection of the intricate tapestry of human experiences, where cultural influences and individual tastes come together to form a rich mosaic.

24. Romania

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In Romania, women often experience significant pressure to maintain a slim figure, leading to the prevalence of smoking and dieting as cultural practices. Furthermore, the influence of Western ideals has shaped the beauty standards in the country, resulting in a high demand for and accessibility of plastic surgery procedures. Romanian women grapple with these societal expectations, navigating the complex interplay between cultural traditions and the impact of globalized influences on their perceptions of beauty and body image.

25. United Kingdom

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In the United Kingdom, beauty ideals encompass a preference for women with shape and curvature, along with petite to medium-sized upper body parts. While the ideal height is often seen as just under 6ft, it is important to note that individual preferences vary, and shorter women also hold their place in British society. The British perception of beauty embraces diversity, acknowledging that beauty comes in different forms.

Women in the UK are often envisioned with defined cheek and collarbones, as well as wide shoulders and hips, emphasizing a desire for curves and cuts. These preferences reflect the unique beauty standards that have evolved within the UK, highlighting the appreciation for varied body types and features.

It is essential to recognize that beauty ideals differ from country to country, and each individual’s perception of beauty is subjective. The UK’s beauty standards exemplify the richness of preferences and the celebration of diverse body shapes and sizes.

26. Philippines

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In the Philippines, the beauty ideal includes women with long, dark hair, angular faces, small foreheads, and a petite yet well-endowed bust. Pale skin, influenced by colonial history, is favored, along with a sharp nose. These beauty standards reflect cultural and historical factors shaping perceptions in the country. It is important to recognize that beauty ideals can vary among individuals, highlighting the subjective nature of beauty.

27. Ukraine

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In Ukraine, the beauty ideal deviates from the stereotype of blonde hair and blue eyes, valuing dark hair and prominently defined cheekbones instead. The slim and pale aesthetic is highly regarded, although historically, there was admiration for curvier women. The emphasis in Ukraine is on a natural look rather than an artificial or plastic appearance. Ukrainian women are not expected to resemble models.

Beyond physical appearance, Ukrainians place great value on bravery and a sense of service. Women in Ukraine have shown tremendous courage by volunteering for the military to protect their homeland. This highlights the fact that Ukrainian women are not only beautiful but also fiercely determined.

28. Bangladesh

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In Bangladesh, the beauty ideal encompasses several striking features. Brown eyes are highly desired, along with flawless and radiant skin that exudes a natural glow. Long, dark hair is also admired in Bangladeshi beauty standards. The emphasis is placed on prominent facial features, including thick eyebrows, a sharp nose, and bigger eyes, which contribute to the overall aesthetic.

Interestingly, the beauty standard in Bangladesh leans more towards facial features and hair rather than body shape. While a curvy figure is preferred, the focus remains on the attractiveness of a woman’s face. This distinction sets Bangladeshi beauty ideals apart from those of other countries.

It is worth noting that Bangladeshis place great importance on a lady’s facial features, valuing them as a significant aspect of physical appearance. However, preferences for overall physical attractiveness also exist within the culture.

29. Chile

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Chilean women have long been prominent figures in pageants, capturing attention and recognition on the global stage. The beauty standards and fashion trends in Chile harken back to a simpler, more natural era when people relied on the land and engaged in farming. As a result, the ideal of beauty for Chilean women emphasizes thinner eyebrows and a preference for minimal makeup, embracing a more effortless and au naturel look.

It is widely acknowledged that Chile is home to some of the world’s most stunning women, as their beauty captivates many. Interestingly, the beauty ideal in Chile also includes being blonde, which is not a common trait among the population. Consequently, many women opt to dye their hair blonde, and this preference is often reflected in advertisements throughout the country. It seems that the allure of blonde hair transcends borders, as it finds its place in beauty ideals around the world.

However, it is important to recognize that beauty ideals are not static and can evolve over time. While certain characteristics may be emphasized in a given era, individual preferences and variations exist within any society. The diverse and ever-changing perceptions of beauty continue to shape and inspire women in Chile and beyond.

30. What Comes After This

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Beauty standards have evolved over time, promoting inclusivity and diversity. However, it is important to remember that beauty is not limited to specific ideals. People possess inherent beauty regardless of their physical attributes. Beauty ideals are subjective and changeable, and they should not determine one’s worth.

Instead, focusing on self-acceptance and self-love is empowering. Each person has unique qualities that make them beautiful. Ultimately, beauty is a personal and subjective experience. Embracing our individuality and finding joy in ourselves is what truly matters.